Thank you to everyone who participated in #PromoDay2018 on Saturday 5th May 2018. See you next year.

Thursday, 27 February 2014

How to Sell Books by the Truckload on Amazon with Penny Sansevieri

Penny Sansevieri will be presenting at this years Promo Day event, where she'll be teaching you "How to Sell Books by the Truckload on Amazon". Penny is an awesome resource when it comes to book marketing and has helped thousands of authors through Author Marketing Experts, Inc, and through her books. Trust me, you won't want to miss this presentation!

Amazon is a great place to sell books, but most authors don’t realize that Amazon has an internal sales machine that will actually help you market your book, for free, if you trigger it? It’s called their internal algorithm and, not that dissimilar from ranking on Google, once Amazon’s algorithm kicks in, you could see a boatload of free promotion come your way from Amazon. Here’s what the session will cover:
  • Optimize your Amazon page: what you must do to start showing up in more searches
  • Understanding categories and why eBook and print categories are always different. More importantly, you’ll learn why this matters.
  • How to optimize your book title, subtitle and keywords on Amazon.
  • Making your Author Central page work for you.
  • Amazon hacks: fun tricks you can to do spruce up your Amazon page.
  • Amazon reviews: simple ways to find more reviewers for your book and get more reviews.
Bonus: We’ve all heard about the eBook surge, if you’re ready to create one or have one already out, you’ll want to stay for these bonus tips on pricing, sales strategy and why giving away an eBook may be the best way to sell it.

Here's just a few of Penny's books:

How to Sell Your Books by the Truckload on

How to Get a Truckload of Reviews on

Red Hot Internet Publicity: The Insider's Guide to Marketing Online

Penny is the CEO & Adjunct Instructor NYU of Author Marketing Experts, Inc. Follow her on Twitter at @Bookgal

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Jo Linsdell

Jo Linsdell is an international best-selling author, award-winning blogger and much more. Find out more about her at


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