Media Release

For immediate release

Contact info:
Jo Linsdell - Founder and Organiser


PROMO DAY makes its return in 2009 and promises to be the best yet. Mark your calendars for Saturday 9th May 2009!

An all day, online, international event for people in the writing industry packed full of tips and advice along with a variety of opportunities for writers, publishers, editors etc to promote their work and services. Readers are also welcome to drop in and get to know the authors better in the online chatroom, view the video trailors or read the sample chapters on site.

Founder and Organiser of the event, Jo Linsdell, had this to say “PROMO DAY came about because I was looking for opportunities to promote my books using the internet at little or no cost. After attending the Muse Online Writers Conference back in 2006, I searched the internet for similar events aimed at what to do after you’ve written the book and found none. I decided to fill the void and so PROMO DAY was born. PROMO DAY is a great opportunity to network with other members of the industry, take part in online workshops and promote and best of all it’s FREE”.

New features for this year is the Official Blog for the event,, where everyone can keep up to date with new announcements and information regarding the event and the official PROMO DAY book, packed full of information and resources, which will be available to buy during and after the event.
Visit the website for more details of how you can be involved.


FREE downloads

I am looking for people to write files about the following topics:

1. Marketing/Promotion
2. Motivation
3. Organization
4. Publishing
5. Professional blogging
6. Newsletters
7. Virtual book tours
8. Check lists for writers
9. Poetry and song writing
10. Promotional Videos
11. Book Cover Art Design
12. Websites
13. Networking
14. Book reviews
15. Press Releases
16. Technical Aspects e.g. ISBN’s, Copyright etc…
17. New technology e.g. Kindle, audio books etc…
18. Ghost-writing, co-authoring and collaborating
19. Editing
20. Online Conferences and workshops for writers

The files will be available for FREE download during the event and also featured in the Official PROMO DAY book which will be available to purchase during and after the event. If anyone has any other topics they think should be covered in the DOWNLOADS section please feel free to send me a file. DEADLINE for submissions is 1st April 2009.

Files should be sent to with 'free download' in the subject line. Files should be in word or pdf format and include an author bio.

Copyright remains with the author.

Moderator: Frances Shani Parker

Author’s Bio:

Frances Shani Parker is an award-winning writer, consultant, and former school principal. A hospice volunteer for many years, she is author of nationally endorsed “Becoming Dead Right: A Hospice Volunteer in Urban Nursing Homes.” With stories, poems, and general information, she presents a captivating account of her hospice volunteer experiences in Detroit nursing homes and her insights on healthcare, caregiving, death, and bereavement. Her website is

Website Link:

Blog Link:

Book review for "Becoming Dead Right: A Hospice Volunteer in Urban Nursing Homes” :

This may be Ms. Parker's greatest gift to her readers: bringing to life people and events that are indeed so often invisible. The writing is eloquent and powerful, and the stories are instructive and lasting. After finishing this book, I wanted to do more for other individuals who are dying, for as Ms. Parker so clearly imparts, the dying teach us so much about living well.

-Dr. Peter A. Lichtenberg, Director, Institute of Gerontology, Wayne State University, Detroit, Michigan

Hex Breaker by Workshop host Devon Ellington

Hex Breaker by Devon Ellington

A Jain Lazarus Adventure.

Hex Breaker Jain Lazarus joins the crew of a cursed film, hoping to put to rest what was stirred up before more people die and the film is lost. Tough, practical Detective Wyatt East becomes her unlikely ally and lover on an adventure fighting zombies, ceremonial magicians, the town wife-beater, the messenger of the gods, and their own pasts.

$4.00 ebook/ $6.00 on CD from Firedrakes Weyr Publishing:

Visit the site for the Jain Lazarus adventures:

Workshop host- Devon Ellington

Workshop: The Writer’s Blog – Marketing Tool and Responsibility

10pm Central European Time.

Spend an hour with prolific author Devon Ellington as she takes you through the fun, marketing potential, and the responsibility of creating and maintaining a writer’s blog.
Find out how a writer’s blog is different from other types of blogs and diaries; learn how to create, maintain, and market your blog, not only to promote yourself and your work, but to become a viable resource for others on the web.

Devon Ellington publishes under a half a dozen names in both fiction and non-fiction. Her work appears in publications as diverse as FEMMEFAN, NEW MYTHS, TOASTED CHEESE, THE ROSE AND THORN, GRIT, WILD CHILD, EMERGING WOMEN WRITERS, VISION, ESPRESSO FICTION, and THE SCRUFFY DOG REVIEW. Her plays are produced around the world, and short pieces appear in several anthologies. Penny’s Dreadfuls, a site for retro-futuristic fiction, launched in 2008 ( She is the author of the Jain Lazarus Adventures, released by FireDrakes Weyr publishing. She teaches workshops both online and live throughout the world, and also provides business writing services, manuscript critique, and coaches writers. Visit her blog on the writing life, Ink in My Coffee: and her main website,

PROMO DAY calendar 2009

You can get your FREE downloadable calendar for 2009 from the homepage of the website.

Print your copy of the PROMO DAY calendar and keep it near your computer. A useful tool for the whole year and a great reminder of the event.

Get your copy today!

The Frugal Editor by Workshop host- Carolyn Howard-Johnson

The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success

ISBN: 9780978515874. Red Engine Press.

Awards: Winner USA Book News

Reader Views Literary Award

New Generation Marketing Award

To Order:

There are gremlins out there determined to keep your work from being published, your book from being promoted. They -- resolved to embarrass you before the gatekeepers who can turn the key of success for you -- lurk in your subconscious and the depths of your computer programs. Whether you are a new or experienced author, The Frugal Editor by Carolyn Howard-Johnson, a UCLA Extension Writers' Program instructor will help you present whistle-clean copy (whether it's a one-page cover letter or your entire manuscript) to those who have the power to say "Yea" or "Nay."

Carolyn Howard-Johnson

The Official PROMO DAY Book Cover - Guidelines

I'm still looking for a cover art designer to design the cover of the Official PROMO DAY book. I'm happy to consider work by both experienced and new designers. In exchange for the cover art you will be entitled to all the benefits of being an official sponsor of the event. Obviously your details will also be featured in a footnote on the back cover of the book. This is a huge opportunity for FREE pubblicity for the designer.

What should be included on the cover?

The cover should include the official logo (can be found on both the site homepage and this blog). There should be space on the backcover for text (which I am currently writing and will have for you in the new year). Obviously you should also add a footnote that the cover was designed by you :) The rest is pretty much up to you the designer.

I will need your design by the 1st March 2009. All designs received will be posted to the PROMO DAY site and visitors to the site will vote for the winner. The winning design will be named at the end of March 2009.
Trim size: 6'x 9'

Send your designs to with 'cover art design' in the subject line.

Closing date: 1st March 2009


That's right, your company can sponsor the event!

Lots of benefits for all sponsors. To take advantage of this great opportunity just email with 'sponsor' in the subject line and I'll send you all the details you need to become an official sponsor of PROMO DAY 2009.

Workshop host- Carolyn Howard-Johnson

Carolyn Howard-Johnson will be speaking on Query Letters as Promotion: Let's Make Them Picture-Perfect! on PromoDay at 6pm CET (9 am. Pacific Time).

Her first novel, This Is the Place, won eight awards. Her second book, Harkening: A Collection of Stories Remembered, creative nonfiction, won three. Her chapbook of poetry Tracings, was named to the Compulsive Reader's Ten Best Reads list and was given the Military Writers' Society of America's Silver Award of Excellence. An instructor for UCLA Extension's world-renown Writers' Program, her book The Frugal Book Promoter: How to Do What Your Publisher Won't is recommended reading for her classes, and was named USA Book News' "Best Professional Book 2004." It is also an Irwin Award winner. Her second book in the How To Do It Frugally series is The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success is also a USA Book News award-winner as well as the winner of the Reader View's Literary Award in the publishing category. She is the recipient of both the California Legislature's Woman of the Year in Arts and Entertainment Award and the Glendale American Business Women's Association's Woman of the Year award. Her community's Character and Ethics Committee honored her for promoting tolerance with her writing. She was also named to Pasadena Weekly's list of 14 "San Gabriel Valley women who make life happen." She is a popular speaker and actor. Her website is And, yes, she credits much of her publishing success with writing query letters that work!

Book cover art designer needed

I'm looking for a book cover designer to create the cover art for the official PROMO DAY book which will be available in both print and ebook format. They will be included as an official sponsor for the event with all the benefits that includes (see site for full details). If interested please contact me at

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