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Date announced for Promo Day 2013

Promo Day, the popular online event for people in the writing industry organised by Jo Linsdell, will take place on 
Saturday 25th May 2013.

The annual event for people in the writing industry dedicated to promoting, networking and learning makes it's return for yet another year. The 2013 event will take place on Saturday 25th May on the website

The online event organized by Jo Linsdell has evolved since its humble begins on the writers personal website and grown into a world recognized event attracting thousands of visitors from around the globe.

With internationally renowned workshop presenters covering a wide range of topics, Promo Day has fast become a must-attend event for members of the writing industry. The event also provides various opportunities for promoting and networking making it the perfect place to create valuable connections and increase sells whilst learning new skills to help further your writing career.

This unique event is completely free to attend and registration is open via the website homepage. Once you're signed up you will have access to the forums where the conference takes place.


Stats for PD12

Promo Day 2012 took place on Saturday 19th May and what an event it was! The presenters did an excellent job in the on-line workshops providing a mass of useful information and tips. These guys and girls really know their stuff!

The Promo Day website had 1,524 page-views during the event (popular pages included the on site book store), whilst the forum received 6,758 page-views. 

235 registered members, from 32 different countries, posted a total of 404 posts to the forums during the day (137 of which where subscribed to).

68.07% of visitors to the site were new with 31.93% being returning visitors.

Traffic to the site came from a variety of different sources: 

Thank you to all of you that helped spread the word about the event on your various sites, radio  and social network platforms.


PD12: A truly international event

Promo Day 2012 took place on Saturday 19th May and drew an international crowd with registrations coming from 32 different countries.

United States
United Kingdom
(not set)
South Africa
Czech Republic
South Korea
New Zealand
Saudi Arabia
Solomon Islands
Trinidad and Tobago

Network and grow your writing career

Promo Day is an excellent opportunity to build your on-line reputation and connect with other members of the writing industry. 

The event is attended by writers, authors, editors, publishing companies, illustrators, virtual tour companies, website designers, to name a few, making it the perfect place to reach out and make new connections.

Past events have resulted in new clients, books deals etc, for a large number of attendees.

There are plenty of opportunities to network during the Promo Day event using the special threads in the forums. 

As an international event, Promo Day gives you the chance to network with people from all around the world. 

Prepare to grow your career and register now at (It's FREE!)

Ways to promote your books

Promo Day is the perfect opportunity to promote your books to a large international audience. The event takes place on-line and is completely free to attend, making it assessable to everyone with an internet connection.

Promotion of your books is not only allowed. It's encouraged!

In the forums you will find a special promo thread where you can share information about your books. Post your book blurb, share an excerpt, share your video trailer links, etc...

As a registered attendee, you can personalise your profile. This means you can upload an avatar (why not make it your author pic or book cover). You can also add your website url and other information, all of which will show automatically on all posts you make during the event.

Want to take it to the next level and have a book spotlight? You can feature your books in the on site book store for just €5,00 per book! For this small fee you get your cover art, purchasing link, book blurb AND an author page with your photo and a short bio. A real bargain!

Here's some of the books already featured in the book store:

Register now at

PD12: The Workshops

The workshops all take place in the forums on the Promo Day website and are completely free to attend. In order to take part you just need to register via the website

The workshops for the 2012 event are:

  • How to make LinkedIn work for you with Jo Linsdell
  • Creating Your Own Online Newspaper with Terri Main
  • Radio interviews with Denise Turney
  • 365 days of promotion with Sandy Lender
  • How to create online events that help generate a Marketing Domino Effect with Karl Staib
  • Blogging with Jo-Anne Vandermeulen
  • Book reviews with Dana Lynn Smith
  • Time management with Anne Nordhaus-Bike
  • Facebook with Dellani Oakes
  • Powerful Pinterest: how to use it market your book with Penny Sansevieri
  • SEO with Angela England
  • Social media marketing with Jan Verhoeff
  • How to sell more books with John Kremer
  • Virtual Tours with Cheryl Malandrinos
  • Self Publishing with Valerie J Lewis Coleman
Take advantage of this opportunity to learn from some of the best in the industry and sign up now at

PD12 Sponsor: 30 Day Books

PROMO DAY 2012 is proudly sponsored by 30 Day Books 

About AuthorLicious from 30 Day Books, coming June 2012

"If your book sales need some (re) invigorating, we're your new best friend.

AuthorLicious is a new way of understanding how to promote your books. We take the 'ickiness' out of that dreaded word MARKETING, and leave you with a clear direction of how to simply sell.more.books. Easy as pie!

We open our doors in June 2012 when you can access resources, tools, and lots of other delicious goodies. We show you how to be in control of your new career as an indie author and have a little fun along the way.

Want in? Sign up at we'll say hello soon!"

May is finally here!

Only 19 days left until THE event for people in the writing industry!

Register now at and set up your profile ready for the event. You can add an avatar, your url and a personalised signature to be used on all your posts during the event.

Promo Day is completely FREE to attend and open to everyone so as long as you have access to the internet you can join in and take advantage of the opportunities to promote, network and learn.

There is still time to have your book featured in the on site book store. Just sign up via the 'sponsorship opportunities' tab on the website. At just €5,00  per book it's a real bargain!


Who created Promo Day?

The first ever Promo Day took place in March 2007 in a chatroom on the personal website of writer Jo Linsdell. The only event of its kind, Promo Day proved an immediate success and requests soon came flooding in for it to be made an annual event.

Although there were a couple on online events for people in the writing industry, none of them focussed on marketing. They were more geared to 'how to write'.

Jo Linsdell, whose passion for social media had already started to grow, decided to fill the niche and created an event aimed at promotion and networking.

The basic idea was to give an opportunity for members of the writing industry to come together, promote their work for free, make contacts and learn from each other.

Promo Day was born.

Since the events popularity has steadily grown, Promo Day has now become a recognised event on the internet and the website is visited by thousands of people each year.

A bit more about Jo:

Jo Linsdell is a freelance writer living in Rome, Italy. She writes articles for websites, newspapers and magazines and occasionally also updates travel guides e.g. the Weissmann Guide to Rome for Northstar Travel Media. Her books "Italian for Tourists" and "A Guide to Weddings in Italy" are currently available from various online bookstores including; and They can also be found at along with her various e-books. 

Jo Linsdell was born in Gillingham, Kent (UK) on 16th September 1980. Married name Joanne Denise Feliciani (she uses her maiden name as her pen name).

Having passed 10 GCSE’s, she went on to study Business Studies, History and Art A-Levels at Yateley 6th Form. Jo left England and moved to Rome, Italy in June 2001, where she now lives with her husband and their two sons.

Jo Linsdell
She has had various jobs over the years ranging from credit controller and secretary to being a tour guide and teaching English as a foreign language. She now works fulltime as a freelance writer. She writes in both English and Italian.

She also manages several blogs., and the multi-award winning

She is currently working on several projects including 'Twice' (a chick lit novel), 'Out and About at the Zoo' (a children's picture book for which she is both author and illustrator) and 'Social MEdia: Becoming a Goddess of social media' (a how to guide covering all the major social media platforms with practical advice for using them to get the best results).

A self confessed social media junky, Jo can be found on most social media platforms. To name a few:


Can you host a PD12 promo on your site?

As we get nearer to the date of this years Promo Day event I'd like to tour the web in order to increase the buzz about this years event.


Do you have a website or blog where you can post a promo article, guest post or interview about Promo Day?

Do you have a twitter account? Can you do a LIVE twitter interview about Promo Day?

Do you have a Facebook profile/page? Can you do a promotional wall chat or add a Promo Day feature to your notes section?

Do you have a Google+ profile/page? Can you organise a hangout to chat about this years Promo Day event?

Do you have a newsletter? Can you include a feature, interview etc... about Promo Day to let your readers know?

Got any other ideas for how to spread the word about the event? I'd love to hear them. 

To join the Promo Day promo tour email me at with the following info:

Site name:
Type of post: (interview, feature, guest post etc...)
Date and (if LIVE event) preferred time in CET: 

Your are also encouraged to share the Promo Day banner on your sites and networks.

Thank you in advance for supporting Promo Day and helping to make this year a huge success.


Free online workshops for members of the writing industry

Promo Day takes place at on Saturday 19th May 2012. Registration is FREE and open to all.

The workshops for the 2012 event are:

  • How to make LinkedIn work for you with Jo Linsdell
  • Creating Your Own Online Newspaper with Terri Main
  • Radio interviews with Denise Turney
  • 365 days of promotion with Sandy Lender
  • How to create online events that help generate a Marketing Domino Effect with Karl Staib
  • Blogging with Jo-Anne Vandermeulen
  • Book reviews with Dana Lynn Smith
  • Time management with Anne Nordhaus-Bike
  • Facebook with Dellani Oakes
  • Powerful Pinterest: how to use it market your book with Penny Sansevieri
  • SEO with Angela England
  • Social media marketing with Jan Verhoeff
  • How to sell more books with John Kremer
  • Virtual Tours with Cheryl Malandrinos
  • Self Publishing with Valerie J Lewis Coleman

Don't miss this fantastic opportunity to learn from these industry experts. Register for Promo Day now at

Who can take part in PROMO DAY?

Everyone! That's right, EVERYONE can take part in Promo Day. As an online event anyone with a computer and internet access can come to the event.

Promo Day really is a truly international event. The event attracts visitors from across the globe making it easy for attendees to branch out to new markets and network on a larger scale.

Whether you're; an avid reader, writer, author, publisher, editor, graphic designer, virtual assistant, promotional tour organiser, Promo Day has something to offer.

In fact anyone with an interest in books, blogging, writing, marketing and networking from anywhere in the world can take part.

Promo Day is completely FREE too making it accessible to all budgets.

All you have to do to take part is register beforehand via


How do I register for Promo Day?

Registration is simple and quick to do.

1. Navigate to the Promo day website

2. Click on the button 'Register for free entry'.


3. Fill out your details on the registration form to create your profile.

Simple as that. You are now registered for the event and have full access to the forums where the main action takes place. You can personalise your forum profile with an automatic signature (attached to all your posts on the forum), add information like your website url (so other attendees can find out more about you and what you do) and upload an avatar (that will show next to all your posts and on your profile page).

Registration is completely FREE and everyone is welcome to take part.

How can I connect with PROMO DAY attendees before, during and after the event?

Promo Day gives members of the writing industry the opportunity to promote their work and services, learn from industry experts on a variety of topics and grow their networks. With so much on offer Saturday 19th May is going to be a busy day!

To get the most out of the event and everything on offer it's best to branch out before the event and start networking with other participants. This way you'll already be in touch via your social media sites making it easy to continue during and after the event. After all sending that follow up message will be quicker and easier if you're already on each others 'friend' lists.


By using the hashtag #PD12 to talk about the event you can join in the global conversation. You can follow @promodayevent on Twitter. 


Via the PROMO DAY Facebook page Drop by and click LIKE.


You can also connect here via the official Promo Day blog by leaving comments on posts.

PD12 Sponsor Sandy Lender

This years event is sponsored by author Sandy Lender. 

Sandy Lender

Fantasy enthusiasts will recognize Sandy Lender as the author of the novels Choices Meant for GodsChoices Meant for Kings, and Problems on Eldora Prime, and as a leader of workshops on world-building, characterization, and content revision. Her four-year degree in English and twenty-year career in magazine publishing augment her book publishing experience for a variety of presentations, including blogging, troll extermination on spaceships, and how to market for the online audience.

But that’s only part of the story. Sandy is also a sea turtle conservationist, serving in the group Turtle Time since 2005. It takes one ring on her cell phone to discover she’s remained obsessed with Duran Duran since about 1984. She got rid of an unnecessary husband and beat cancer in 2008. She beat it again last year, which means she’s one tough chick. She learned dragon whispering during the 1990s and can be called on to lull these creatures into a catatonic state when necessary. Finally, she welcomes discussions about her handsome and demanding muse at any time. If you need more information about her, you can find her all over the Internet. Why not start at
You too can sponsor the event. See 'Sponsorship opportunities' at for full details.

PD12 Workshop: Self-Publishing Made Easy


Self-Publishing Made Easy

After spending way too much money to create an inferior-quality book, the average self-published author only sells 75 copies. That’s not enough to cover publishing costs let alone turn a profit. 
So with polished manuscript in hand, what’s next? Self-publish? Vanity press? Print-On-Demand? Self-Publishing Made Easy will save you hours of research, thousands of dollars and mountains of frustration. Avoid the top five mistakes made by new authors. Learn how to price your book to sell. Get industry secrets publishers don’t want you to know. Created by an expert problem solver with over ten years of experience in the book industry, this how-to course will navigate you through the mysterious labyrinth of self-publishing to make publishing quick, easy and affordable!

To equip the future authors of PromoDay with publishing savvy by explaining:
·         The formula for writing, publishing and marketing a bestseller
·         How to avoid the top five mistakes made by new authors
·         How to price your book to sell
·         Industry secrets publishers don’t want you to know
·         How to get your book listed with the major distributors and over 25,000 retailers and online stores
·         Proven methods to generate funds for your book project
·         The art of leveraging your author celebrity


Valerie J. Lewis Coleman
As a bestselling author and award-winning publisher, Valerie J. Lewis Coleman has guided thousands of aspiring authors through the mysterious labyrinth of self-publishing. With over ten years of experience in the book business, this expert divulges industry secrets on avoiding the top five mistakes made by new authors, pricing your book to sell and identifying dishonest publishers. Valerie has launched writing careers for scores of inmates and high school students through the Passionate Pens program and published more than twenty books through Queen V Publishing. Her how-to book, Self-Publishing Made Easy (May 2012) willsave you hours of research, thousands of dollars and mountains of frustration by making publishing quick, easy and affordable. Her dynamic presentation and knowledge of the business takes writers from pen to paper to published as they master self-publishing to make money! To learn more about Valerie, her books and succeeding as a self-published author, visit and

All workshops are free to attend and open to everyone. Please register for the event at

Promotional video for Promo Day 2012


Help promote PD12!

Add a banner to your website, blog, social media profiles, emails etc... and encourage your connection to take part in this years event.

You can also use the follow QR codes:

PD12 contact details

Text about PD12 event

Thank you for your support.

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