PD12 Workshop: Coordinating A Virtual Book Tour



Workshop
Coordinating  A Virtual Book Tour

Outline
 Cheryl C. Malandrinos has been coordinating virtual book tours since 2007. In “Coordinating A Virtual Book Tour,” she shares her years of experience in how to reach out to bloggers to host your tour, provides ideas for guest posts (300-500 word articles),  teaches how to write a press release, shares tips on how to stay organized and ways to promote your virtual book tour.

Presenter
Cheryl C. Malandrinos has been coordinating virtual book tours through Pump Up Your Book since September 2007. She is a freelance writer, children’s author and editor. A member of the SCBWI, she is also a book reviewer and blogger. Ms. Malandrinos lives in Western Massachusetts with her husband and two children. She also has a son who is married.
Visit Cheryl online at http://ccmalandrinos.com

 All workshops are free to attend and open to everyone. Please register for the event at www.PromoDay.info


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PD12 Workshop: Creating Your Own Online Newspaper



Workshop

Creating Your Own Online Newspaper 


Outline 

Creating Your Own Online Newspaper 
(It's easier than you think)

  • Why would I want my own online newspaper?
  • What are "content aggregators"? 
  • Introduction to Paper.li 
  • Selecting a Topic for your Paper
  • Setting Up the Basic Paper
  • Customizing the Look of the Paper
  • Adding Content
  • Maintaining the Paper
  • Promoting the Paper
  • Promoting through the Paper
Presenter

Terri Main is a recently retired professor of communication at Reedley College, Reedley, California. She has written professionally for nearly 40 years. During her time in media she has worked in radio, TV and print venues. She has worked with both businesses and nonprofits to develop promotional programs. She is currently freelance writing full time and is the learning director at EducationWantsToBeFree.com where she teaches several online writing classes. She is the author of Creative Calisthenics: The Ultimate Workout for the Writers Imagination (Writer's Cafe Press) and Dark Side of the Moon. (Muse it Up Publishing)


All workshops are free to attend and open to everyone. Please register for the event at www.PromoDay.info

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PD12 Workshop: Social Media Marketing




Workshop

Social Media Marketing

Outline
  • You'll learn how to interact with people on your social media to let them know you're there to share your business, while creating relationships with prospective clients.
  • You'll learn how to develop a pro-marketing media presence which results in more people helping to market your products and services. 
  • You'll learn the basic principles of business development online and how to use social media to drive traffic and business to your website. 
  • You'll learn where you can get a professionally designed website that will allow you to market your own work, from a website where you control the content.

Presenter

Jan Verhoeff operates on the relationship building model of social media marketing. She's learned how helping others to achieve their dreams and marketing through social connections accomplishes greater profit margins. With more than three decades of marketing experience, half of that in Internet based marketing, Jan understands the importance of creating relationships and knowing what a client needs. 
http://janverhoeff.com 

All workshops are free to attend and open to everyone. Please register for the event at www.PromoDay.info
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PD12 Workshop: SEO for Post-Panda - Readers First, Google Second




Workshop


SEO for Post-Panda - Readers First, Google Second


Outline



This workshop will discuss which rules of SEO need to be adhered to still and how to positively influence your search engine rankings by paying attention to what Google pays attention to. White hat techniques are all you need when you're playing it smart. 

Attendees will learn
1-Why certain SEO principles are never going out of style.
2-How bloggers should apply SEO to their website - no matter what topics they write about.
3-The basics of keyword research and how the part that you're ignoring might be the most important element of all. 
4-How to maximize guest posts so you aren't wasting your time. 

Presenter

Angela England is the Founder of Untrained Housewife (http://untrainedhousewife.com), the Editor-in-Chief of Blissfully Domestic (http://blissfullydomestic.com) and is working on a book, Backyard Farming on an Acre (Or Less) which will be released in December 2012. (http://facebook.com/BackyardFarming). She lives with her husband and five children rural Oklahoma and is the only one in town who uses multiple computer screens at the same time. 

All workshops are free to attend and open to everyone. Please register for the event at www.PromoDay.info
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Frequently Asked Questions about Promo Day




What is PROMO DAY?

PROMO DAY is a FREE online international event for people in the writing industry. A whole day dedicated to promoting, networking and learning.

As Promo Day is an entirely virtual event there are no travel or accommodation expenses and people from all over the world can take part. Virtual attendees can ask questions during the workshops in the forum, promote their writing and network with other attendees and presenters all from the comfort of their own computer.

When is PROMO DAY?

This years event takes place on Saturday 19th May 2012.

Where does PROMO DAY take place?


Who can take part in PROMO DAY?

Everyone! Avid readers, writers, authors, publishers, editors, graphic designers, virtual assistants etc… Anyone with an interest in books, blogging, writing, marketing and networking from anywhere in the world.

How can I connect with PROMO DAY attendees before, during and after the event?

By using the hashtag #PD12 to talk about the event you can join in the global conversation. You can follow @promodayevent on Twitter. Via the PROMO DAY Facebook page http://www.facebook.com/promoday or the Google+ page https://plus.google.com/u/0/102036723212856268042/posts. You can also connect via the official Promo Day blog at http://www.promoday.blogspot.com.

How can I get involved with PROMO DAY as a sponsor?

This year there are two sponsorship opportunities available; Official Sponsor and Bookstore Sponsor. Full details of what is included, pricing etc... can be found under 'Sponsorship Opportunities' on the PROMO DAY website.

How do I register?

Just go to the Promo day website www.PromoDay.info and click on the button 'Register for free entry'. You then just fill out your details on the registration form to create your profile.

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PD12 Workshop: Online parties and events



Workshop


Online parties and events


Outline

We'll talk about how to create online events that help generate a Marketing Domino Effect of buzz and referrals. Every business needs to be growing their online community, earning their trust and encouraging their people to tell to their friends about their awesomeness. The only way to do this is to give them something special to talk about on a regular basis. The more touch points you have with a person the more they will remember and buy from you when they need a service/product you offer.

Presenter

Karl Staib is a social media star who has thrown online parties for thought leaders like Danielle LaPorte of White Hot Truth and James Chartrand of Men with Pens. His online strategies help build and galvanize a company's online community.

All workshops are free to attend and open to everyone. Please register for the event at www.PromoDay.info
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PD12 Workshop: Blogging





Workshop


Blogging


Outline


Jo-Anne Vandermeulen is prepared to supply checklists, tips, and strategies so your blog will be the spotlight and shine onto you and your books. Now you will generate the traffic necessary for the massive exposure you deserve. 


Presenter


Jo-Anne Vandermeulen is a Canadian best-selling authoronline social media & marketing expert (offering free Internet marketing tips), producer and hostess of “Talk Radio Network” former “AuthorsArticulating”, founder & business manager of —“Premium Promotional Services”. Jo-Anne appears on many major social media sites (FacebookLinkedinTwitterGoodreads, etc.). With three books out (including a suspense/romance novel) called “CONQUER ALL OBSTACLES”, Jo-Anne has overcome her own obstacles to follow her dreams. An English major, graduated from the University of Saskatchewan (Canada), in 2006 she had to give up teaching when she was diagnosed with an illness that forced her to get out of the classroom. Now, with the novel Conquer All Obstacles, and the non-fiction resource books Premium Promotional Tips for Writers and Internet Marketing Made Easy, Jo-Anne Vandermeulen is an inspiration for many.


All workshops are free to attend and open to everyone. Please register for the event at www.PromoDay.info
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Register for Promo Day 2012

Promo day is completely free to attend and is open to everyone. This year however you need to register for the event to gain access to forums where the workshops and promotional and networking opportunities take place. 


Registration is very simple and quick to do. Once registered you will be sent the password to access the forums via email.


You are welcome to sign in prior to the event and personalize your profile e.g. upload an avatar, add a signature to be attached to your posts during the event etc...


Please don't post to the forums though. All forums will be emptied prior to the event so please save me the time of having to delete posts and wait until Saturday 19th May.


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