Who created Promo Day?

The first ever Promo Day took place in March 2007 in a chatroom on the personal website of writer Jo Linsdell. The only event of its kind, Promo Day proved an immediate success and requests soon came flooding in for it to be made an annual event.

Although there were a couple on online events for people in the writing industry, none of them focussed on marketing. They were more geared to 'how to write'.

Jo Linsdell, whose passion for social media had already started to grow, decided to fill the niche and created an event aimed at promotion and networking.

The basic idea was to give an opportunity for members of the writing industry to come together, promote their work for free, make contacts and learn from each other.

Promo Day was born.

Since the events popularity has steadily grown, Promo Day has now become a recognised event on the internet and the website is visited by thousands of people each year.

A bit more about Jo:

Jo Linsdell is a freelance writer living in Rome, Italy. She writes articles for websites, newspapers and magazines and occasionally also updates travel guides e.g. the Weissmann Guide to Rome for Northstar Travel Media. Her books "Italian for Tourists" and "A Guide to Weddings in Italy" are currently available from various online bookstores including; www.amazon.com and www.barnesandnoble.com. They can also be found at www.lulu.com/jolinsdell along with her various e-books. 

Jo Linsdell was born in Gillingham, Kent (UK) on 16th September 1980. Married name Joanne Denise Feliciani (she uses her maiden name as her pen name).

Having passed 10 GCSE’s, she went on to study Business Studies, History and Art A-Levels at Yateley 6th Form. Jo left England and moved to Rome, Italy in June 2001, where she now lives with her husband and their two sons.

Jo Linsdell
She has had various jobs over the years ranging from credit controller and secretary to being a tour guide and teaching English as a foreign language. She now works fulltime as a freelance writer. She writes in both English and Italian.

She also manages several blogs. http://astheromansdo.blogspot.com, http://1sttimemums.blogspot.com and the multi-award winning http://writersandauthors.blogspot.com.

She is currently working on several projects including 'Twice' (a chick lit novel), 'Out and About at the Zoo' (a children's picture book for which she is both author and illustrator) and 'Social MEdia: Becoming a Goddess of social media' (a how to guide covering all the major social media platforms with practical advice for using them to get the best results).

A self confessed social media junky, Jo can be found on most social media platforms. To name a few:


Can you host a PD12 promo on your site?

As we get nearer to the date of this years Promo Day event I'd like to tour the web in order to increase the buzz about this years event.


Do you have a website or blog where you can post a promo article, guest post or interview about Promo Day?

Do you have a twitter account? Can you do a LIVE twitter interview about Promo Day?

Do you have a Facebook profile/page? Can you do a promotional wall chat or add a Promo Day feature to your notes section?

Do you have a Google+ profile/page? Can you organise a hangout to chat about this years Promo Day event?

Do you have a newsletter? Can you include a feature, interview etc... about Promo Day to let your readers know?

Got any other ideas for how to spread the word about the event? I'd love to hear them. 

To join the Promo Day promo tour email me at promoday@ymail.com with the following info:

Site name:
Type of post: (interview, feature, guest post etc...)
Date and (if LIVE event) preferred time in CET: 

Your are also encouraged to share the Promo Day banner on your sites and networks.

Thank you in advance for supporting Promo Day and helping to make this year a huge success.


Free online workshops for members of the writing industry

Promo Day takes place at www.PromoDay.info on Saturday 19th May 2012. Registration is FREE and open to all.

The workshops for the 2012 event are:

  • How to make LinkedIn work for you with Jo Linsdell
  • Creating Your Own Online Newspaper with Terri Main
  • Radio interviews with Denise Turney
  • 365 days of promotion with Sandy Lender
  • How to create online events that help generate a Marketing Domino Effect with Karl Staib
  • Blogging with Jo-Anne Vandermeulen
  • Book reviews with Dana Lynn Smith
  • Time management with Anne Nordhaus-Bike
  • Facebook with Dellani Oakes
  • Powerful Pinterest: how to use it market your book with Penny Sansevieri
  • SEO with Angela England
  • Social media marketing with Jan Verhoeff
  • How to sell more books with John Kremer
  • Virtual Tours with Cheryl Malandrinos
  • Self Publishing with Valerie J Lewis Coleman

Don't miss this fantastic opportunity to learn from these industry experts. Register for Promo Day now at www.PromoDay.info

Who can take part in PROMO DAY?

Everyone! That's right, EVERYONE can take part in Promo Day. As an online event anyone with a computer and internet access can come to the event.

Promo Day really is a truly international event. The event attracts visitors from across the globe making it easy for attendees to branch out to new markets and network on a larger scale.

Whether you're; an avid reader, writer, author, publisher, editor, graphic designer, virtual assistant, promotional tour organiser, Promo Day has something to offer.

In fact anyone with an interest in books, blogging, writing, marketing and networking from anywhere in the world can take part.

Promo Day is completely FREE too making it accessible to all budgets.

All you have to do to take part is register beforehand via www.PromoDay.info.


How do I register for Promo Day?

Registration is simple and quick to do.

1. Navigate to the Promo day website www.PromoDay.info

2. Click on the button 'Register for free entry'.


3. Fill out your details on the registration form to create your profile.

Simple as that. You are now registered for the event and have full access to the forums where the main action takes place. You can personalise your forum profile with an automatic signature (attached to all your posts on the forum), add information like your website url (so other attendees can find out more about you and what you do) and upload an avatar (that will show next to all your posts and on your profile page).

Registration is completely FREE and everyone is welcome to take part.

How can I connect with PROMO DAY attendees before, during and after the event?

Promo Day gives members of the writing industry the opportunity to promote their work and services, learn from industry experts on a variety of topics and grow their networks. With so much on offer Saturday 19th May is going to be a busy day!

To get the most out of the event and everything on offer it's best to branch out before the event and start networking with other participants. This way you'll already be in touch via your social media sites making it easy to continue during and after the event. After all sending that follow up message will be quicker and easier if you're already on each others 'friend' lists.


By using the hashtag #PD12 to talk about the event you can join in the global conversation. You can follow @promodayevent on Twitter. 


Via the PROMO DAY Facebook page http://www.facebook.com/promoday Drop by and click LIKE.


You can also connect here via the official Promo Day blog by leaving comments on posts.

PD12 Sponsor Sandy Lender

This years event is sponsored by author Sandy Lender. 

Sandy Lender

Fantasy enthusiasts will recognize Sandy Lender as the author of the novels Choices Meant for GodsChoices Meant for Kings, and Problems on Eldora Prime, and as a leader of workshops on world-building, characterization, and content revision. Her four-year degree in English and twenty-year career in magazine publishing augment her book publishing experience for a variety of presentations, including blogging, troll extermination on spaceships, and how to market for the online audience.

But that’s only part of the story. Sandy is also a sea turtle conservationist, serving in the group Turtle Time since 2005. It takes one ring on her cell phone to discover she’s remained obsessed with Duran Duran since about 1984. She got rid of an unnecessary husband and beat cancer in 2008. She beat it again last year, which means she’s one tough chick. She learned dragon whispering during the 1990s and can be called on to lull these creatures into a catatonic state when necessary. Finally, she welcomes discussions about her handsome and demanding muse at any time. If you need more information about her, you can find her all over the Internet. Why not start at www.AuthorSandyLender.com.

You too can sponsor the event. See 'Sponsorship opportunities' at www.PromoDay.info for full details.

PD12 Workshop: Self-Publishing Made Easy


Self-Publishing Made Easy

After spending way too much money to create an inferior-quality book, the average self-published author only sells 75 copies. That’s not enough to cover publishing costs let alone turn a profit. 
So with polished manuscript in hand, what’s next? Self-publish? Vanity press? Print-On-Demand? Self-Publishing Made Easy will save you hours of research, thousands of dollars and mountains of frustration. Avoid the top five mistakes made by new authors. Learn how to price your book to sell. Get industry secrets publishers don’t want you to know. Created by an expert problem solver with over ten years of experience in the book industry, this how-to course will navigate you through the mysterious labyrinth of self-publishing to make publishing quick, easy and affordable!

To equip the future authors of PromoDay with publishing savvy by explaining:
·         The formula for writing, publishing and marketing a bestseller
·         How to avoid the top five mistakes made by new authors
·         How to price your book to sell
·         Industry secrets publishers don’t want you to know
·         How to get your book listed with the major distributors and over 25,000 retailers and online stores
·         Proven methods to generate funds for your book project
·         The art of leveraging your author celebrity


Valerie J. Lewis Coleman
As a bestselling author and award-winning publisher, Valerie J. Lewis Coleman has guided thousands of aspiring authors through the mysterious labyrinth of self-publishing. With over ten years of experience in the book business, this expert divulges industry secrets on avoiding the top five mistakes made by new authors, pricing your book to sell and identifying dishonest publishers. Valerie has launched writing careers for scores of inmates and high school students through the Passionate Pens program and published more than twenty books through Queen V Publishing. Her how-to book, Self-Publishing Made Easy (May 2012) willsave you hours of research, thousands of dollars and mountains of frustration by making publishing quick, easy and affordable. Her dynamic presentation and knowledge of the business takes writers from pen to paper to published as they master self-publishing to make money! To learn more about Valerie, her books and succeeding as a self-published author, visit ValerieJLColeman.comPenOfTheWriter.com and QueenVPublishing.net.

All workshops are free to attend and open to everyone. Please register for the event at www.PromoDay.info

Promotional video for Promo Day 2012


Help promote PD12!

Add a banner to your website, blog, social media profiles, emails etc... and encourage your connection to take part in this years event.

You can also use the follow QR codes:

PD12 contact details

Text about PD12 event

Thank you for your support.

How the forums work

The main action at Promo Day takes place in the on site forums which you can access by clicking on the 'Conference' tab at www.PromoDay.info

The forum is divided into different areas including:

  • Testimonials
  • Workshops
  • Free downloads
  • Promo general
  • Writing samples
  • Publishers
  • Book reviews
  • Useful links
  • Video trailers
  • Services
  • Job listings
  • Podcasts and radio shows.
Once you have registered for the event you will have access to the forums.

By clicking on the 'control panel' tab at the top of the forums you can personalize your profile.

You will be able to:
  1. Create a personalized signature that will automatically be added to the end of all your posts during the event.
  2. Upload an avatar
  3. Add your website url
  4. Include information about yourself e.g. occupation
Register now at www.PromoDay.info


Free Workshops at Promo Day 2012

The workshops all take place in the forums on the Promo Day website and are completely free to attend. In order to take part you just need to register via the website http://www.PromoDay.info.

The workshops for the 2012 event are:

  • How to make LinkedIn work for you with Jo Linsdell
  • Creating Your Own Online Newspaper with Terri Main
  • Radio interviews with Denise Turney
  • 365 days of promotion with Sandy Lender
  • How to create online events that help generate a Marketing Domino Effect with Karl Staib
  • Blogging with Jo-Anne Vandermeulen
  • Book reviews with Dana Lynn Smith
  • Time management with Anne Nordhaus-Bike
  • Facebook with Dellani Oakes
  • Powerful Pinterest: how to use it market your book with Penny Sansevieri
  • SEO with Angela England
  • Social media marketing with Jan Verhoeff
  • How to sell more books with John Kremer
  • Virtual Tours with Cheryl Malandrinos
If you too would like to present a workshop at this years event you're still in time to sign up!

Desired topics include; YouTube, Google+, Tumblr, query letters, making money writing, book trailers, Amazon bestseller campaigns and Organising a book launch party. These are just some ideas so if you have another topic you think would fit well with the event please feel free to get in touch.

If you're interested in being a presenter please email promoday@ymail.com with 'PD12 presenter' in the subject line and enclose a brief bio, your weblink, the proposed title for your workshop and a brief outline of what you will cover.


About the event

Promo Day is an annual online event for people in the writing industry dedicated to promoting, networking and learning.

Since its inception in March 2007, Promo Day has been incredibly successful. With information filled sessions and great networking opportunities, Promo Day is a 'must-attend' event for everyone in the writing industry.

The idea behind the event was to fill a niche and create a place for writing industry members to come together, promote their work, network and develop their skills.

Promo day is completely free to attend and is open to everyone.


Page views to the Promo Day forum during the 2010 event were 2,890 and during the 2011 event 4,351.

The 2011 event had 3880 visitors.

Feature your book for just €5,00!

Promo Day offers you the opportunity to have your books featured in the on site bookstore for the small price of just €5,00

Several authors have already taken advantage of this chance to put their books in front of a large international audience of book lovers and you can too. Just visit the 'sponsorship opportunities' page at www.PromoDay.info.

These titles are already on offer:

Know other authors that might be interested in having their book promoted to the thousands of visitors coming to the Promo Day website? The offer of just €5,00 per book is open to everyone! 


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