How to Sell Books by the Truckload on Amazon with Penny Sansevieri

Penny Sansevieri will be presenting at this years Promo Day event, where she'll be teaching you "How to Sell Books by the Truckload on Amazon". Penny is an awesome resource when it comes to book marketing and has helped thousands of authors through Author Marketing Experts, Inc, and through her books. Trust me, you won't want to miss this presentation!

Amazon is a great place to sell books, but most authors don’t realize that Amazon has an internal sales machine that will actually help you market your book, for free, if you trigger it? It’s called their internal algorithm and, not that dissimilar from ranking on Google, once Amazon’s algorithm kicks in, you could see a boatload of free promotion come your way from Amazon. Here’s what the session will cover:
  • Optimize your Amazon page: what you must do to start showing up in more searches
  • Understanding categories and why eBook and print categories are always different. More importantly, you’ll learn why this matters.
  • How to optimize your book title, subtitle and keywords on Amazon.
  • Making your Author Central page work for you.
  • Amazon hacks: fun tricks you can to do spruce up your Amazon page.
  • Amazon reviews: simple ways to find more reviewers for your book and get more reviews.
Bonus: We’ve all heard about the eBook surge, if you’re ready to create one or have one already out, you’ll want to stay for these bonus tips on pricing, sales strategy and why giving away an eBook may be the best way to sell it.

Here's just a few of Penny's books:

How to Sell Your Books by the Truckload on

How to Get a Truckload of Reviews on

Red Hot Internet Publicity: The Insider's Guide to Marketing Online

Penny is the CEO & Adjunct Instructor NYU of Author Marketing Experts, Inc. Follow her on Twitter at @Bookgal


What can you do at Promo Day?

Promo Day is a free online event for writing and marketing professionals that takes place on Saturday 31st May 2014. So if you're a writer, author, publisher, editor, cover designer, virtual book tour company, virtual assistant, reviewer, book blogger, illustrators, etc... register now to take advantage of this fantastic event. Why? 

Here's a quick run down of what you can do at Promo Day:

At Promo Day you can;


There will be sections in the forums where you can post about your books, services, etc... There will also be loads of live events throughout the day where you can be interviewed, join in panel discussions, and more.


Opportunities to make new connections and rub shoulders with publishers, editors, illustrators, writers, virtual assistants, cover designers, and more... 

In the past, attendees have gained new clients and assignments during the event and some have even made the first connection that later lead to them signing with a publisher. 

The event is attended by people from all over the world so you'll have the chance to reach out on an international level.


Free presentations from marketing experts PLUS discussions in the forums and live panel sessions. 

Are you ready to promote, network, and learn? Sign up for FREE now 


Virginia Jennings to present at #PD14

Promo Day welcomes back Virginia Jennings for the 2014 event. This year she'll be sharing ideas for author events.

Presentation Title: What Your Author Event Can Learn From The Olympics


The hardest thing about offline marketing is getting your readers to notice you. By themselves or in groups, authors peddling their books can be intimidating to readers and their wallets. If you are thinking your book cover alone will draw a crowd remember that all the other authors believe that too. After visitors leave you want them to be excited to tell their friends about you. Traditional 'swag' either gets buried in the bottoms of purses or thrown in the trash eventually. Lets make some memories and turn author events upside down! Join Virginia as she explains how you can get everyone run over to your table and beg to join in the fun! 


Virginia Jennings is a speculative fiction author of two books as well as an illustrator with PDMI Publishing LLC. Jack of all trades, master of none she is a die hard tinkerer; she enjoys working at something until she gets it right. Whether it is ideas for her next novel, or trying to understand how the human brain works, she loves to research stuff.

Virginia lives in South Carolina with her husband and three kids. When she is not writing she enjoys watching science fiction or action adventure movies with her family. She also enjoys watching Star Trek, Dr. Who, Walking Dead, and House though not necessarily in that order! Come find out more about Virginia and explore human potential while soaring among the stars at!

Connect with Virginia:


Carolyn Howard Johnson to Present "Query letters and Agents"

Carolyn Howard-Johnson makes her return to Promo Day this year with her presentation "Query Letters and Agents". She'll have some great advice to share with you about how to not tick off an agent with that first query letter.

Carolyn Howard Johnson "Query letters and Agents" #PD14

If you've taken part in her past presentations you'll know what an awesome resource she is. You may also know her from her popular How to do it frugally series or maybe you've met her in person at one of the many conferences or events she's been at. Either way, you won't want to miss this opportunity to pick her brains.


5+ Reasons why you should register for Promo Day

So why should you take part in Promo Day this May? 

Here's a few reasons why registering for this year's event should be on your to do list:

  1. It's FREE! That's right, completely free. Won't cost you a cent. Can't get much better value than that.
  2. No travel required. The event takes place online at in the forums so you can enjoy the day from the comfort of your own home.
  3. Chance to learn from industry experts. You get the opportunity to take part in the numerous free presentations that will be taking place throughout the day where you can pick up tips and strategies on a wide variety of topics. As you also get to interact with them you can ask questions and get feedback too. This alone is worth it's weight in gold!
  4. Get to take part in promotional activities. Throughout the day there will be opportunities to be interviewed, join panel discussions, hangouts, Twitter chats, Facebook wall chats, and a whole host of other activities. There is also a section in the forums where self promotion is allowed.
  5. Network with a huge international crowd. Promo Day is attended by writers, authors, editors, publishing companies, virtual book tour companies, PR assistants, illustrators, book cover designers, and others, making it the perfect place to make new connections.
And a bonus reason: It's super fun! 

Mark your calendar now: Saturday 31st May 2014

Follow Promo Day on Pinterest

We now have a board for all the Promo Day pins! 

It's still in the early stages but you'll soon be able to find posts and info related to the event. Drop by now and follow the board so you don't miss out on new pins.

Be sure to re-pin posts to your own boards to help spread the word about this years event. There's some awesome presentations lined up and there will also be loads of promotional and networking events throughout the day that you (and pretty much anyone in the industry) won't want to miss.

Happy pinning :)

Press Release for #PD14


Date announced for Promo Day 2014

Promo Day, the popular online event for people in the writing industry organised by international best selling author and illustrator Jo Linsdell, will take place on Saturday 31st May.

February 2014 - The annual event for people in the writing industry dedicated to promoting, networking and learning makes it's return for yet another year. The 2014 event will take place on Saturday 31st May on the website

The online event organized by Jo Linsdell has evolved since its humble begins on the writers personal website and grown into a world recognized event attracting thousands of visitors from around the globe.

With internationally renowned workshop presenters covering a wide range of topics, Promo Day has fast become a must-attend event for members of the writing industry. The event also provides various opportunities for promoting and networking making it the perfect place to create valuable connections and increase sales whilst learning new skills to help further your writing career.

This unique event is completely free to attend and registration is open via the website homepage. Once you're signed up you will have access to the forums where the conference takes place.


Jo Linsdell
Founder and Organizer of Promo Day


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